In health food contract manufacturing, "OBM" stands for "Original Brand Manufacturer." OBM refers to a company that develops, manufactures, and sells products under its own brand name.

OBMs are responsible for the entire product development process, including formulation, manufacturing, packaging, and marketing. They have their own research and development capabilities and often invest in creating unique formulas and product designs to differentiate themselves in the market.

As an OBM, the company takes full ownership of the brand and is involved in all aspects of the product's lifecycle, from conceptualization to distribution. They may work with contract manufacturers or utilize their own manufacturing facilities to produce the products.

OBMs focus on building and promoting their own brand identity and reputation. They often have a direct relationship with customers and handle marketing, sales, and distribution channels to reach their target market.

By being an OBM, companies have more control over their products, brand image, and customer relationships. They can tailor their products to meet specific market demands and build a loyal customer base.