In health food contract manufacturing, "custom formulation" refers to the development of a unique recipe or formula tailored to meet the specific requirements of a brand or client. It involves creating a proprietary blend of ingredients that is distinct from standard or pre-existing formulations.

Custom formulation in health food contract manufacturing allows brands or clients to create their own unique product with specific ingredients, dosages, and combinations. This process involves collaboration between the brand or client and the contract manufacturer to develop a recipe that aligns with their desired health benefits, target market, and branding.